Market Order vs Limit Order
A market order fills immediately at the best available price; a limit order fills only at your chosen price or better. One prioritizes certainty of execution, the other certainty of price.
What it is
These are the two most fundamental order types, and choosing between them is a trade-off:
- Market order — 'fill me now, whatever the price.' Executes immediately at the best available price. Guarantees the trade happens; does not guarantee the price.
- Limit order — 'only at my price or better.' Guarantees the price; does not guarantee the trade happens.
How it works
The gap between them shows up in the bid-ask spread and in slippage — the difference between the price you expected and the price you got. In a large, liquid name the spread is tiny, so a market order fills essentially where you see it. In a thin or fast-moving name the spread widens, and a market order can fill noticeably worse than the last quote.
Worked example
A large-cap is quoted $100.00 bid / $100.06 ask. A market buy fills right away at about $100.06 — done, but you paid the ask. A limit buy at $100.00 waits for a seller to hit your price; you might save six cents a share, or you might not fill at all if the stock ticks up. Now imagine a thin name quoted $50.00 / $50.90 — a market order there could cost you nearly a dollar of slippage, which is exactly when a limit order earns its keep.
Why it matters
Order-type discipline is a small edge that compounds. Reflexively using market orders in illiquid names bleeds money to slippage; reflexively using far-away limits means missing good trades. The rule of thumb: market orders for urgency, limit orders for price control — and always widen your caution in thin, fast, or news-driven conditions where spreads blow out.
Because Entry Point Trading centers on large-cap US equities and major ETFs — the most liquid names — spreads are typically tight, giving you flexibility on both order types. Every signal is graded in the open.
Related concepts
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